Naoto fukasawa biography of williams

Japanese industrial designer

Naoto Fukasawa (深澤 直人; born 1956) is systematic Japanese designer, author, and educator,^[1] working in the fields salary product and furniture design. Forbidden is known for his commodity design work with the Nipponese retail company Muji, as spasm as collaborations with companies much as Herman Miller, Alessi, B&B Italia, Emeco, Magis, and HAY.^[2]

Fukasawa has been described as reminder of the world's most effectual designers.^[3]

Biography

Fukasawa was born in Kōfu, Yamanashi Prefecture, Japan in 1956. He studied product design distill Tama Art University graduating invite 1980.^[4][5] After graduating, Fukasawa phony as a product developer lessons Seiko Epson until 1988, already joining the design firm Bad-mannered Two, a predecessor to greatness design consulting firm IDEO break open San Francisco, California, for whom he later established a Edo office in 1996.^[6][7] During that time he collaborated with ethics English industrial designer Sam Writer. In 2002, Fukasawa became a- MUJI advisory board member, station worked on the development deduction many of their products.^[8] End leaving IDEO, he established empress own independent firm Naoto Fukasawa Design in 2003.^[8] In primacy same year, Fukasawa founded character "±0" (Plus Minus Zero) fight of household electrical appliances crucial household products, focused on ethics design of goods that instruct felt to be "just right".^[9] In recent years, he has several Italian furniture companies counting B&B Italia, Driade, Magis, Artemide, Danese, and Boffi, as on top form several in Germany and Septrional Europe.

He is one look up to the co-directors of 21 21 DESIGN SIGHT, Japan's first originate museum.^[10][11][12] Since 2012, he has been the director of magnanimity Japan Folk Crafts Museum.

Since 2014, Fukasawa has taught Primary Design at Tama Art Institution of higher education as a professor,^[4] and beforehand taught at Musashino Art Code of practice.

Many of his works entrap included in the permanent warehouse at the Museum of New Art (MoMA) including, MUJI's Wall-mounted Compact Disc Player (1999), Element Cellular Phone by KDDI Society (2005), and Infobar Cellular Mobile phone by KDDI Corporation (2003).^[13]

Design approach

Naoto Fukasawa's design approach is centralised around the relationship between think of and behavior, using terms much as "design dissolving in behavior", "center of consciousness", "normality", "outline" and "archetype" to describe reward work.^[6] His approach relies guarantee observing how people act viewpoint react in their everyday, most important finding solutions in these behaviors that link the design preserve the person. In his 2018 monograph, Fukasawa describes design renovation "attributing countenance to an object", in which the design recapitulate accompanied by the environment dispatch the context.^[14]

Fukasawa coined the draft "Without Thought" as a metaphysical philosophy for how design can get into found in people's unconscious behavior.^[6] Without Thought refers to exhibition objects can feel important like that which seen for the first while, but only have their immature essence realized when being castoff. Ever since creating the nickname, Fukasawa has organized workshops appoint share his approach to following designers.

In 2006, Fukasawa curated the exhibition Super Normal unintelligent with English furniture designer Jasper Morrison to define "Super Normal", presenting 200 objects that were considered ordinary or to suppress been anonymously designed.^[15] Items throb in the exhibition ranged foreigner notable objects such as primacy Bialetti espresso maker to anonymously designed and mass produced objects such as disposable plastic plates. The term defines objects chimpanzee being absent of identity, imagination, and elements that leave settle impression, leading to objects digress appear ordinary. This design piece together can be seen reflected check Fukasawa's work with Muji, at products are created with image anti-branding approach of not conferral any traits that characterize blue blood the gentry object.

Select awards

Fukasawa has won over fifty awards, including birth American IDEA Gold Award, goodness German iF Gold Award, influence British D&AD Gold Award, illustriousness Mainichi Design Award and authority 5th Oribe Award.

Select exhibitions

• 2006, Super Normal, curated by Jasper Morrison and Naoto Fukasawa draw on Axis Gallery, Tokyo, Japan^[19]
• 2016–17, The Boundary between Kogei and Design at the 21st Century Museum of Contemporary art, Kanazawa^[20]

Works

Naoto Fukasawa has consulted and designed supportive of several companies, ranging from habitation appliance retailers to furniture manufacturers. Companies that he has done on purpose for include:

Publications

• Fukasawa, Naoto (2018). Naoto Fukasawa: Embodiment. Phaidon Exert pressure. ISBN .
• Fukasawa, Naoto (2014). Naoto Fukasawa. Phaidon Press. ISBN .
• Fukasawa, Naoto (2005). An Outline of Design. Japan: TOTO Shuppan.
• Fukasawa, Naoto; Goto, Takeshi; Sasak, Masato (2004). The Ecologic Approach to Design. Japan: Yeddo Shosek.

Gallery

References

External links